3Dolphins
Send the right WhatsApp message while it still matters.
Plan, personalize, schedule, and measure high-volume WhatsApp campaigns using official marketing, utility, and OTP templates.
Connected workflows · Human ownership · Reviewable outcomes
Plan the message, the audience, and the response
A useful broadcast starts with a relevant audience and ends with an actionable customer response. Bring template preparation, message timing, interactive journeys, and campaign review into one connected process.
Template preparation
Prepare messages for the appropriate marketing, utility, or authentication purpose. Manage the request and review process before the message becomes part of a campaign.
Timing and message relevance
Coordinate the schedule with the purpose of the message. Where supported, Time-to-Live helps prevent time-sensitive messages from arriving after their intended relevance has passed.
Interactive campaign journeys
Connect approved messages with media, interactive formats, or WhatsApp Flows where supported. Give customers a clear route to enquire, register, or provide the details needed for follow-up.
Measure the journey beyond message delivery
Start with a defined audience
Select contacts whose relationship and consent fit the campaign. Audience relevance helps the message answer a real customer need.
Prepare the reply path
Decide where responses should go before the campaign starts. A form, chatbot, or team queue should help customers complete the promised next step.
Give follow-ups an owner
Connect qualified responses with sales or service responsibility. Avoid losing interested customers between a campaign result and the next conversation.
Learn from campaign outcomes
Review delivery and engagement alongside completed actions. Use the findings to improve the next audience, message, or journey rather than repeating the same broadcast.
Three message categories. Three clear purposes.
Keep promotional, operational, and authentication messages distinct.
Marketing
Promotions, new products, re-engagement, loyalty offers, and personalized recommendations.
Utility
Order updates, appointment reminders, payment notices, service changes, and account notifications.
Authentication / OTP
Verification codes for eligible, time-sensitive authentication journeys.
Turn campaign responses into completed journeys.
WhatsApp Flows connects a message with structured data capture inside WhatsApp.
Capture details
Collect the information needed for a lead, service request, or booking.
Confirm the next step
Let customers choose a schedule, preferred action, or relevant option.
Route the result
Send the completed response into the connected service or business workflow.
Follow the work from request to result
Define the information, owner, and expected outcome at each step.
01
Define
Agree the campaign objective and appropriate audience.
02
Prepare
Create the message and obtain the required template approval.
03
Schedule
Set the timing and supported expiry controls.
04
Respond
Route customer replies into the appropriate conversation or Flow.
05
Review
Assess performance and assign the next follow-up.
Put the capability to work in a real business journey
Choose the journey that matches the work your team needs to complete.
Turn an invitation into a qualified response
Invite a relevant audience to a product briefing or event. Explain the value of attending and use a clear response path to collect interest.
- Prepare the approved marketing template
- Connect the CTA with registration or an enquiry
- Follow up with the customers who respond
What to review
Review registrations, qualified enquiries, and completed follow-ups.
Keep an existing service process moving
Send a relevant non-promotional update about a transaction, booking, or service request. Make the reference and required next step easy to understand.
- Connect the update with an existing customer activity
- Include clear transaction or appointment context
- Route questions about the update to a service owner
What to review
Review delivery and whether customers complete the required action.
Support a defined verification journey
Use the appropriate authentication template for a verification process. Coordinate messaging with the application that requests and validates the code.
- Match the template to the authentication purpose
- Scope the connection with the verification system
- Use the application to control code validation
What to review
Review successful verification and delivery failures.
Define success before you scale
Use your own baseline and review the results against the task your team wants to improve.
Delivery and response
Review which messages reached their audience and prompted a relevant response.
Completed actions
Track the booking, registration, or enquiry the campaign was designed to support.
Follow-up quality
Check whether qualified responses reach an owner and receive the next action.
Powered by Forge OS
Connect approved knowledge, tools, and human decisions behind the workflow.
Build, orchestrate, govern
Explore the platform that coordinates enterprise AI agents.
Questions before you get started
No. The message category should match its purpose and applicable Meta rules. A service notification should not be used to disguise a promotional campaign.
It limits how long a supported message remains eligible for delivery. This is useful for time-sensitive communication, but availability and configuration depend on the message and channel support.
A supported message can connect the customer with a Flow for a structured next step. Plan the information collected and the process that receives it.
Choose the result that matches the campaign objective. Delivery matters, but a registration campaign should also be assessed on completed registrations and useful follow-ups.
LET’S TALK