Continue the customer conversation in voice

Some requests need more explanation than a message can comfortably carry. WhatsApp Calling gives eligible business journeys a route from chat to voice, with a clear call purpose and an operational handover around the conversation.

User-initiated calling

Let customers call the business through the supported WhatsApp experience. Connect the incoming call with the service routing and agent setup defined for your operation.

Business-initiated calling

Build an outbound call journey around the customer’s required calling permission. Confirm eligibility and permission before placing the call.

Connected chat-to-voice handover

Prepare relevant conversation context for the team handling the call. Afterward, keep the next action and customer update connected with the service process.

Use voice when it makes the next step clearer

Explain complex requests

A live conversation can help customers clarify a complicated issue. Use the call for a defined objective instead of asking them to repeat the full enquiry.

Prepare the receiving team

Share the reason for calling and useful references through the scoped service workflow. Better context helps the agent focus on resolution.

Keep permission part of the journey

For business-initiated calls, requesting and checking permission belongs before the call. Avoid treating a messaging relationship as automatic permission to call.

Close the loop after the call

Capture the outcome, assign any follow-up, and send an appropriate written update where needed. A call should advance the case rather than create another disconnected interaction.

Choose the right route from chat to voice.

Keep customer context connected when a human conversation improves the outcome.

Customers call the business through WhatsApp and reach an available service team.

The business follows the customer permission process before starting an eligible call.

Relevant conversation history, ownership, and follow-up remain in the service operation.

Follow the work from request to result

Define the information, owner, and expected outcome at each step.

01

Identify

Agree why a voice conversation would help.

02

Prepare

Collect the relevant enquiry and reference information.

03

Check

For outbound calling, confirm the required permission and eligibility.

04

Connect

Route the call through the configured service operation.

05

Follow up

Record the outcome and continue the next action.

Put the capability to work in a real business journey

Choose the journey that matches the work your team needs to complete.

Define success before you scale

Use your own baseline and review the results against the task your team wants to improve.

Connection outcomes

Review answered calls, unsuccessful attempts, and callback completion.

Resolution progress

Did the voice conversation clarify or resolve the customer’s request?

Follow-up ownership

Does every remaining action have an accountable owner?

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